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Cookie Policy

Last updated: 1st January 2025

This Cookie Policy explains how Appicscism uses cookies and similar technologies when you visit our website. It describes what cookies are, how we use them, and your choices regarding their use.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They help websites remember information about your visit, such as your preferred language and other settings, which can make your next visit easier and the site more useful to you.

Cookies perform many different functions:

  • Essential cookies are necessary for basic website functionality
  • Performance cookies help us understand how visitors use our website
  • Functionality cookies remember your preferences and settings
  • Marketing cookies help us deliver relevant advertisements

2. How We Use Cookies

Appicscism uses cookies for several purposes to enhance your browsing experience and improve our services:

Website Functionality

  • Remember your cookie consent preferences
  • Maintain your session when using contact forms
  • Store temporary information during your visit
  • Ensure website security and prevent fraud

Performance and Analytics

  • Understand how visitors navigate our website
  • Identify popular content and pages
  • Monitor website performance and load times
  • Track conversion rates for our services

Marketing and Advertising

  • Deliver relevant advertisements based on your interests
  • Track the effectiveness of our marketing campaigns
  • Prevent the same advertisement from appearing repeatedly
  • Measure engagement with our content

3. Types of Cookies We Use

Necessary Cookies

Purpose: Essential for website functionality

Duration: Session or up to 1 year

Can be disabled: No - these are required for the website to work

Cookies in this category:

  • cookie_consent: Stores your cookie preferences
  • session_id: Maintains your session during form submissions
  • csrf_token: Protects against cross-site request forgery

Analytics Cookies

Purpose: Help us understand website usage and performance

Duration: Up to 2 years

Can be disabled: Yes

Cookies in this category:

  • _ga: Google Analytics - distinguishes unique users
  • _ga_*: Google Analytics - property-specific analytics
  • _gid: Google Analytics - distinguishes unique users for 24 hours

Marketing Cookies

Purpose: Track visitors and display relevant advertisements

Duration: Up to 1 year

Can be disabled: Yes

Cookies in this category:

  • _fbp: Facebook Pixel - tracks conversions and remarketing
  • ads_preferences: Stores advertising preferences
  • marketing_source: Tracks the source of your visit for attribution

4. Third-Party Cookies

Some cookies on our website are set by third-party services that we use:

Google Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics sets cookies to collect information about your usage in an anonymous form, including the number of visitors, where visitors come from, and the pages they visit.

More information: Google Privacy Policy

Social Media Platforms

We may use social media plugins that set cookies when you interact with social sharing buttons or embedded content from platforms like Facebook, Twitter, and LinkedIn.

Marketing Platforms

We may use marketing and advertising platforms that set cookies to track conversions and show relevant advertisements on other websites you visit.

5. Managing Your Cookie Preferences

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

  • Accept All: Allow all cookies including analytics and marketing
  • Necessary Only: Only allow essential cookies required for functionality
  • Customise: Choose which categories of cookies to allow

Changing Your Preferences

You can change your cookie preferences at any time by:

  • Clicking the "Cookie Preferences" link in our website footer
  • Clearing your browser cookies and revisiting our website
  • Using your browser's cookie management settings

Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

  • Block all cookies
  • Block third-party cookies
  • Delete cookies when you close your browser
  • Receive notifications when cookies are set

Browser-specific cookie settings:

  • Google Chrome
  • Mozilla Firefox
  • Safari
  • Internet Explorer
  • Microsoft Edge

6. Impact of Disabling Cookies

Disabling certain types of cookies may affect your experience on our website:

Necessary Cookies

If you disable necessary cookies, you may experience:

  • Difficulty submitting contact forms
  • Security vulnerabilities
  • Loss of session information
  • Reduced website functionality

Analytics Cookies

Disabling analytics cookies will:

  • Prevent us from understanding how you use our website
  • Limit our ability to improve user experience
  • Not affect your browsing experience

Marketing Cookies

Disabling marketing cookies will:

  • Prevent personalised advertisements
  • Show you generic, less relevant content
  • Not affect core website functionality

7. Other Tracking Technologies

In addition to cookies, we may use other tracking technologies:

Web Beacons

Small transparent images that help us understand email open rates and website usage patterns.

Local Storage

Browser storage that helps us remember your preferences and improve website performance.

Session Storage

Temporary storage that maintains information during your browsing session.

8. Updates to This Policy

We may update this Cookie Policy from time to time to reflect:

  • Changes in cookie usage or technology
  • Updates to legal requirements
  • Improvements to our website functionality
  • New third-party services we use

When we make significant changes, we will notify you by updating the "Last updated" date and may display a notice on our website.

9. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Appicscism Ltd
25 Green Energy House
Sustainability Street
London EC1A 1BB
United Kingdom

Email: [email protected]
Phone: +44 20 7946 0958

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